Why BLOOOM AWARD
BY WARSTEINER?

As official sponsor of the BLOOOM - the converging art show and, particularly, through its support of the BLOOOM Award by WARSTEINER, the family-owned brewery will be supporting young artists once again in 2017.

In 2010, the BLOOOM Award was held for the first time, and, with its 615 applicants, it enjoyed a very strong resonance in the art and creative industry.

In 2011, Warsteiner then continued to build upon this extraordinary beginning and once again went in search of artists of every kind - both in Germany and, for the first time, in the Netherlands as well. The vigorous and internationally connected art world and creative industry of Germany’s neighbor made it a natural choice for the inner-European expansion of the BLOOOM Award. Emerging artists from the Netherlands and Germany were offered the chance to come together and to profit from a unique opportunity to exhibit their work.

In 2012, the award was extended to a worldwide level. With more than 2,000 applications from 84 countries in the whole world in 2016, BLOOOM Award by WARSTEINER was more successful than ever.

Catharina Cramer, Managing Partner of the Warsteiner Group

“The BLOOOM Award by WARSTEINER demonstrates our engagement for the field of art and design. For years now, we have been witnessing the trend toward a blurring of the boundaries between the disciplines of the art scene.
It is our goal to help interdisciplinary art to further establish itself and, above all, to give young artists a chance to present their unconventional work to a broader public. In this context, national borders no longer play a role. Art does not exist within a closed space: It is through intercultural communication that it takes on a particularly diverse form.
Together with the BLOOOM, we are taking the plunge into this vibrant market.”

© Foto: Catrin Moritz

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Jens Bergfeld, Warsteiner Brauerei Email