The Warsteiner group

A NATIONALLY AND INTERNATIONALLY SUCCESSFUL FAMILY BUSINESS

The Warsteiner group is one of the leading private brewery companies in Germany. The company is related to their region and has great international success. The Warsteiner group´s portfolio covers the whole spectrum: From regional to international and covering the whole price range from entry-level to Premium prizes. The Warsteiner groupís core is the Warsteiner Brewery, one of the biggest private breweries in Germany. With its regular brand Warsteiner Premium Pilsener, the group is present in over 60 countries worldwide. Warsteiner is committed to various fields in the art scene and extended their connection to art with the Warsteiner Art Collection, where aluminum bottles were used as a canvas. 30 years ago, the art connection of Warsteiner begun, when Andy Warhol immortalized the iconic Warsteiner Tulip Glass. Since then, the brand supports exciting art projects.
THE INTERNATIONAL ORIENTATION OF WARSTEINER GROUP

The Warsteiner group is one of the few German family-owned breweries with a clear internationalization strategy. Today the Warsteiner Group is represented in more than 60 countries around the world. The main export markets are the Netherlands, followed by Italy, USA, Austria, Spain, France and England. Thus, the Warsteiner Group is one of the most important German private breweries with an international business. This success is a result of the long-term strategic direction, based on export, licensing and collaborations with partner breweries. The international business plays a big role regarding the companyís success und is extended continuously.

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Jens Bergfeld, Warsteiner Brauerei Email